Client: urbanAthletics
Business Orientation: sports lifestyle store
Service: Logo design

urbanAthletics is a new concept for a sports lifestyle store. It will be located in a high-class retail development catering to A & upper B socio-economic class. It will carry 70% apparel and 30% accessories and gear. Its main product line are sports-inspired sneakers/trainers as well as other sports footwear and apparel for basketball, running, etc.

urbanAthletics caters to a consumer that typically resides in an urban area and embraces “edgy” fashion styles. It is targeted at those who are into sports and wear sports-inspired fashions. The target customers are both males and female, under the age of 26, who are inspired by athleticism but defined by street culture.

Design Solution:
The logo in black strongly visualizes how the logo design will be applied. It could generically fill the color of whatever color scheme an apparel has.