Client: Parure
Business Orientation: jewelry, lifestyle
Service: Logo design

Parure which literally means... noun: a set of jewels intended to be worn together.
The logo is for a lifestyle and jewelery company whose business is conducted online.

Design Solution:
The design is intended to be timeless yet modern. Using simple calligraphy to meet the specifications, the letters were attached to one another to reflect a parure in a subtle and almost unthinkable manner. The capital P gives movement to the design and a strong statement to the brand.