A breath of fresh steel

Business Orientation: Plant and Equipment Hire provider to the construction and mining industries
Service: Web and logo design

Are you a Bob the Builder fan? That's how I felt completing this project.

Plant Works is a specialized Plant and Equipment Hire provider to the construction and mining industries.On this project, I needed to provide the client something new and fresh which has a touch of innovation given the type of business.

The target customers are mining companies, engineers, project managers and construction managers.

The design goal is to create a site that works across print media as well. Key to the site is ease of navigation, simple, clean web 2.0 style design. What I wanted the design solution to provide is a fresh and masculine approach which gives a breath of fresh air i.e. service and industry.

PureFashion Website

Business Orientation:Fashion comparison site
Service: Web Design

Purefashion is where you will find the best price for shoes, accessoires, jeans, shirts, sunglasses and many more.

In this design,the visual direction is clean and contemporary. This was achieved by maximizing the use of fonts and textures. The design varies depending on the gender of the user.

FYI Metric Economic Analysis Website

Client: FYI Metric
Business Orientation:Business/Finance
Service: Web Design

The objective of the design is to create a cutting-edge visual of the service and making it balance with the message. The challenge was to effectively create an interest to visitors and make them engage by tapping on firstly, the visual, second, the content. This would draw a more positive approach on the service FYI Metric provides.

IAS/F&I Magazine F&Idol Webpage

Business Orientation:Automotive
Service: Web Design

In preparation for which is sure to be a defining comeback selling season, F&I and Showroom magazine is launching a contest to find the best F&I product presentations in five of the most popular product categories: Vehicle Service Contracts, GAP, Tire & Wheel, Kep Replacement and Theft-Detterent.

Central Desktop Marketing Sheet

Client: Central Desktop
Business Orientation:Cloud-based Software Company
Service: Print Design

Central Desktop is a cloud-based social collaboration platform that revolutionizes how people connect and share information to drive profitable business results. Businesses of all sizes use Central Desktop's complete online collaboration solution to manage projects and documents in the cloud with colleagues, customers and partners.

The design solution entails the marketing sheet to be synonymous to the Central Desktop Brand. With a glance the reader would then easily understand how the service works.