A breath of fresh steel

Client:PlantWorks
Business Orientation: Plant and Equipment Hire provider to the construction and mining industries
Service: Web and logo design

Are you a Bob the Builder fan? That's how I felt completing this project.

Plant Works is a specialized Plant and Equipment Hire provider to the construction and mining industries.On this project, I needed to provide the client something new and fresh which has a touch of innovation given the type of business.

The target customers are mining companies, engineers, project managers and construction managers.

The design goal is to create a site that works across print media as well. Key to the site is ease of navigation, simple, clean web 2.0 style design. What I wanted the design solution to provide is a fresh and masculine approach which gives a breath of fresh air i.e. service and industry.

urbanAthletics

Client: urbanAthletics
Business Orientation: sports lifestyle store
Service: Logo design

urbanAthletics is a new concept for a sports lifestyle store. It will be located in a high-class retail development catering to A & upper B socio-economic class. It will carry 70% apparel and 30% accessories and gear. Its main product line are sports-inspired sneakers/trainers as well as other sports footwear and apparel for basketball, running, etc.

urbanAthletics caters to a consumer that typically resides in an urban area and embraces “edgy” fashion styles. It is targeted at those who are into sports and wear sports-inspired fashions. The target customers are both males and female, under the age of 26, who are inspired by athleticism but defined by street culture.

Design Solution:
The logo in black strongly visualizes how the logo design will be applied. It could generically fill the color of whatever color scheme an apparel has.

Parure

Client: Parure
Business Orientation: jewelry, lifestyle
Service: Logo design

Parure which literally means... noun: a set of jewels intended to be worn together.
The logo is for a lifestyle and jewelery company whose business is conducted online.

Design Solution:
The design is intended to be timeless yet modern. Using simple calligraphy to meet the specifications, the letters were attached to one another to reflect a parure in a subtle and almost unthinkable manner. The capital P gives movement to the design and a strong statement to the brand.

Portfolio Remix

Client: Portfolio Remix
Business Orientation: Blog site
Service: Logo

Portfolio Remix is a blog which is focused on Project Portfolio Management topics. Their target market are Business Consultants Managers, Executives and Project Portfolio Management tool managers.

Design Solution:
The challenge of the design is to reflect the word "remix" in the corporate oriented nature of the blog. In this manner, it should be a term of "quites." Quite corporate, quite modern, quite vibrant, to achieve not the quite but perfect, this has to be met with utmost logic.

Stability Construction & Roofing

Client: Stability Construction
Business Orientation: Construction
Service: Logo

Stability Construction is a roofing, painting and related home construction company. They pride themselves in offering RELIABLE service and workmanship. This really sets Stability Construction apart from the competition because clients can trust that they will arrive when they say they will, and can trust that the work they do is first class. Stability Construction does not compete on price, although are competitive in the market. but compete on our professionalism.

Design Solution:
The idea is to use construction materials as an inspirational icon in the mark. Stacked slabs to create an abstract representation of a hidden letter S and make it look like a an on-going construction to give movement to the icon.



For the roofing, the logo was tilted and the violator color was used at the top to give emphasis to the roofing.



Until the next post. Ciao! :)

AdSafe Media logo design

Client: AdSafe Media
Business Orientation: Advertising technology company
Service: Logo

AdSafe Media is an advertising technology company focused on protecting brand advertisers from objectionable content on the internet. The company services brand advertisers, advertising networks, online publishers and consumers.



Design Solution:
The logo design solution reflects security and protection. The altered lock is an abstract representation of a shield. A simple, easy to understand, and corporate approach to reflect the company's identity.

Levin Wealth Systems, LLC

Client: Levin Wealth Systems, LLC
Business Orientation: Finance
Service: logo design

Leading experts in designing "bright line", legal strategies for your "financial fortress"; helping you build, protect, and preserve your wealth. This includes newly approved retirement plans, estate plans, asset protection plans, pre-tax college funding solutions, business tax deductions and reductions. Prosper, Protect, Preserve.

The concept is a pyramid divided to three sections which signify; Prosper, Protect, Preserve.

Lisheens group of company

Client: Lisheens group of company
Service: logo design

Rationale:
Lisheens is a professional services firm delivering financial and corporate services to clients.

The icon is an abstract representation of globe wherein the diagonal pattern represents is an arrow[Lisheens] guiding and going to the proper direction.

KMC Naturals

Client: KMC Naturals
Business Orientation: Nutritional Supplement
Service: Logo Design

A start-up company founded by a naturopathic physician with a background in biochemistry. Products offered will be based on the medical evidence to date of the ingredients. The proper dosage of these ingredients is the key to them having the desired effect, and a convenient means of obtaining proper dosing is at the heart of every product. Powders, capsules, tablets or liquid forms of the ingredients will be used, depending on the best absorbed form. Formulations of vitamins, herbs and nutraceuticals are all to be offered in varying products and will be unique. The first product to be launched will be Curcumin, an extract of the herb Turmeric.

Road Guardian Logo

Client: Road Guardian
Business Orientation: Social Site
Service: Logo Design

The goal of Road Guardian is simple: to save lives. Our lives. And our success in meeting this goal depends upon all cyclists reporting, marking and sharing information on the danger points and trouble spots encountered.

Witt Instanbul Suites Mark

Client: Witt Instanbul Suites
Business Orientation: Hotel Industry
Service: Logo Design

Witt Istanbul Suites
2009 Wallpaper Best New Hotel Runner Up
2009 Conde Nast Red Hot List
17 suites in Istanbul, design philosophy: not following any trends, timeless, simple, all the furniture is specially designed for us using high quality materials with simple form, the hotel blends nicely with the local architecture.

Design Solution:
The design/icon was inspired by the ottoman architecture approach Autoban used. It's timeless yet contemporary. It would definitely blend well with the interiors and architecture. The icon would be perfect for carved woods, coffee cups, mattresses, etc.

Study 1:




Final design:

Viewpartners Identity Solution

Client: View Partners Investment Banking
Service: Corporate Identity

About View Partners
View Partners is a multifaceted financial services group. Providing investment banking services through our broker dealer View Partners Capital LLC as well as valuation and business advisory services to institutional investors and corporations through their consulting arm.

Rationale:
The logo is a treskelion which is a symbol of strength and a heraldic emblem on warriors' shields of the Greeks. The three circles inside the triskelion symbolizes the industry focus which are technology/software & hardware, media/online/advertising and telecommunications.